Learn how to create a landing page far faster than a professional with no coding experience. Follow these 10 easy steps to create a stunning, high-converting landing page for your marketing campaign.
Let’s start by discussing when to utilize a landing page vs your website. Because landing pages convert substantially better whether you’re conducting an online promotion, marketing campaign, or seeking to create more leads for your business.
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Using a Website
If you don’t require visitors to take action but want to build brand recognition. Just realise that most people will bounce since there are so many tempting links and avenues to choose from.
If you have a certain marketing objective in mind (e.g., get more leads, sign-ups, or sales). There are fewer distractions on a landing page, and everything points to a single call to action.
Profit is what we mean by pudding. This calculator will show you how much money you might make if you sent people to a landing page rather than a website.
Set Your Campaign Goal
A clear and quantifiable aim is the foundation of any excellent landing page. This will assist you in determining what elements you require on the page, how to create your material, and which templates to employ. So, what exactly are your goals for your landing page?
Landing pages may assist ecommerce marketers in converting browsers into purchasers. Begin by deciding on a single product, or a collection of similar items, to market.
Landing pages may help agency marketers increase conversions for their company and clients.
Landing pages may help SaaS marketers accelerate growth. Decide if visitors should sign up for a free resource, a product demo, a free trial, or a sales consultation.
Start Writing Your Copy
While most people are anxious to get started creating right away, it’s typically best to start with your copy. Landing page language is twice as crucial to conversion rates as design, according to the Unbounce Conversion IntelligenceTM machine learning algorithm. So turn on some lo-fi hip hop writing rhythms, start a new Google Doc, and exercise those typing fingers.
On a landing page, you have fewer than 15 seconds to capture a visitor’s attention, so the title is perhaps the most crucial thing you’ll write. Make sure it’s memorable, straightforward, and addresses the issue that your visitors are most concerned about.
Visitors want to know how you plan to address their issues, how your solution will make their lives simpler, and why they should care. Don’t just list a lot of features and call it a day—consider things from the standpoint of your ideal visitor.
In general, landing pages that are easy to read and not unduly lengthy convert better. Avoid using sophisticated business jargon, keep your phrases brief, and attempt to eliminate any extraneous information from the page.
How to craft your CTA?
What you want visitors to do on your landing page is your CTA (or call to action). A form or a click-through button can be used to do this. Take some time to consider what action you want visitors to take and how to persuade them to do so.
While CTA buttons like as “Learn More” or “Get Started” might be effective, they are also somewhat ambiguous. When visitors click a button like that, they have no idea what to anticipate. To get better results, try to be more detailed and descriptive. (“See Pricing” or “Start Your Free Trial” may be more appropriate.)
If you’re going to include a form on the website, think about how you can make it shorter and easier to fill out. Conversion rates are lower on longer forms with more fields. (And the most effective forms have only one field: the email address.)
The benefit of a landing page is that it removes all of the other website distractions. Give your visitors only one option for moving forward. Avoid using navigation links to other pages, headers, footers, or other forms of call to action.
Set your images properly
Now that you’ve prepared your content, it’s time to focus on your landing page’s aesthetics. Begin by deciding the pictures you’d want to use, whether they’re product shots, stock photographs, or unique graphics.
Most landing pages begin with a large, attractive graphic that explains what the offer is all about. Within the Unbounce builder, you can pick from over 1,000,000 free, professional-grade photos.
On your landing page, strive to incorporate genuine images of individuals using or enjoying the product wherever feasible. These will enable visitors to engage with your offer on a more personal and emotional level, increasing their likelihood of conversion.
More photos to accompany the rest of your landing page material should be found. Because most visitors won’t read every word you write, you might want to get creative using product photographs or unique artwork to assist build a visual story on the page.
How to Design Your Landing Page?
You don’t need those old HTML and CSS coding books anymore. With Unbounce, creating a landing page is as simple as making a grilled cheese sandwich.
Your design doesn’t have to start from scratch. Use one of the 100+ high-converting templates that are included with every Unbounce account.
After that, drag and drop your text and graphics onto the landing page. This is an excellent opportunity to evaluate how everything fits together and whether any portions need to be trimmed.
Make your landing page appear and feel the same as the rest of your site. Bring in your company logo, alter the fonts, and make sure the colours match perfectly.
Finally, optimise your landing page’s layout for mobile devices. (You can accomplish this in Unbounce by activating the mobile view and making any necessary edits.)
How to Connect Your Landing Page?
A landing page by itself will not help you much. You’ll want to connect to your business domain, set up analytics, and integrate any other tools in your marketing stack now that it’s hot and fresh out of the kitchen.
Customize the URL of your landing page by connecting it to your domain. ( If you’re utilising Unbounce with WordPress, you can implement this in only a few minutes.
Tracking for scripts like Google Analytics can be included (or any other analytics software). You’ll be able to see who’s coming to your landing page and what activities they’re doing.
Set up your campaign so that leads are automatically sent to your CRM. Unbounce has over 1,000 connectors, including Salesforce, Mailchimp, Hubspot, and Hotjar, among others.